If you aren't using Reels and TikTok's for your jewellery business you're missing out! - How I grew a 70K+ audience in a year

Creating short form video content for my jewellery business was something I never thought I and many others really NEEDED to do. But, noticing how social media apps have changed (in line with where users attention is going, wether we like it or not!), last January, I decided to give it a try, and it completely transformed my business. I started creating Instagram Reels consistently and eventually moved into TikTok, and the results have been astounding. In just 1 year I went from 6000-70,000 on Instagram and my account is still growing, without a penny of paid advertisement. I frequently receive enquiries for various services and products through Instagram and TikTok, and have now made sales all over the world.

In today's digital age, short form video has become an essential tool for businesses looking to increase their online presence and engage with customers. For jewellery businesses, short form video is particularly important as it allows them to showcase their products in an engaging and dynamic way that traditional photos simply can't match.

One of the key aspects of short form video for jewellery businesses is that it demands them to become content creators, rather than just posting video advertisements. With the abundance of content available online, customers have grown increasingly discerning and are more likely to engage with businesses that provide informative and engaging content. By creating videos that offer value to their audience, such as tutorials, behind the scenes footage, or styling tips, jewellery businesses can establish themselves as experts in their field and build a loyal following of customers who are more likely to purchase their products.

This is particularly true in the current digital landscape, where social media platforms like Instagram, Facebook, TikTok, and YouTube Shorts are all competing for eyes and providing unprecedented levels of free organic reach. By creating compelling content and leveraging these platforms, businesses can reach a wider audience and generate more sales than ever before.

I also believe an important aspect of creating content for a jewellery business is showing your face in the content. People are more likely to engage with and trust content that comes from a real person rather than a faceless brand. By including yourself in your videos, you can establish a personal connection with your audience and make your brand feel more relatable and approachable. Showing your face in your videos can ahelp to establish you as an expert in your field and build a sense of credibility and trust. For example, by filming yourself explaining the process of creating a piece of jewellery, or providing styling tips, you can establish yourself as an authority on the subject and make your audience more likely to trust your brand and products.

In addition, showing your face in your videos can also help to build a sense of community and engagement. By responding to comments and messages from your followers, and building relationships with other content creators and influencers in your niche, you can create a sense of community and engagement around your brand. If you’re uncomfortable, maybe start with just voicing over a vide, adding any human element will help people connect.

It's important to note that creating high-quality content requires time, effort, and resources and a lot of practice. Many businesses may be hesitant to commit to this type of marketing strategy, but they should consider the potential return on investment. Not creating content on these platforms in 2023 means leaving money on the table, and missing out on an unprecedented opportunity to connect with customers and grow their business. In addition, short form video content is a great way to increase brand awareness and drive website traffic, as it can be easily shared and repurposed across multiple platforms.

So for all these reasons I firmly believe short form video is an absolutely essential tool for jewellery businesses looking to increase their online presence and engage with customers. By becoming content creators and leveraging the power of social media platforms, businesses can reach a wider audience and generate more sales than ever before. It's a golden age for short form video, and businesses that are not taking advantage of this opportunity are missing out on a powerful way to connect with customers and grow their business. Investing time and resources into creating high-quality video content can have a significant impact on a business's bottom line. If you're in the jewellery business, and not taking advantage of short-form video, you are actively leaving money on the table.